Promoting Technical Higher Education Institutions on Social Media

  • Claudia Apateanu Faculty of Communication Sciences

Abstract

In this paper I am aiming at identifying the methods used by higher education institutions in order to create an online promotion campaign. Based on the various possibilities offered by the online environment but also on the impact that the Internet has mainly on the young generation, I will analyse the importance of capitalising these resources.

Published
2017-11-13
How to Cite
APATEANU, Claudia. Promoting Technical Higher Education Institutions on Social Media. MASTERCOM, [S.l.], v. 1, n. 1, nov. 2017. ISSN 2501-949X. Available at: <http://pgsj.upt.ro/index.php/pgsjc/article/view/33>. Date accessed: 24 sep. 2018.
Section
CRPMD