MASTERCOM <p class="Default"><strong><em><span lang="RO">&nbsp;</span></em></strong><span lang="RO">MASTERCOM is&nbsp;</span><span lang="RO">an open access journal that gathers the scientific contributions of the MA students in Communication, Public Relations and Digital Media from Faculty of Communication Sciences, Politehnica University Timişoara. Its main goal is to disseminateearly or in-progress research findings in the fields of communication and digital media, and to foster further research.</span></p> <p class="Default">&nbsp;</p> Communication Sciences Faculty en-US MASTERCOM 2501-949X <p>Authors who publish with this journal agree to the following terms:</p> <ol type="a"> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a&nbsp;<a href="" target="_new">Creative Commons Attribution License</a>&nbsp;that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work&nbsp;</li> </ol> Are People Ready for a Change in the Digital Age? <p>The article entitled "Are People Ready for a Change in the Digital Age?" is within the scope of communication sciences, namely communication online, which is a relatively new field, and has as main role the serious analysis of the degree of acceptance, and the use of new Social Media applications, namely Facebook, Whatsapp, and Instagram. This approach highlights the differences in communication clearly seen over time, moving from classical communication, traditional, crossing the digital age, online communication.</p> Ramona Safta ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Promoting Technical Higher Education Institutions on Social Media <p>In this paper I am aiming at identifying the methods used by higher education institutions in order to create an online promotion campaign. Based on the various possibilities offered by the online environment but also on the impact that the Internet has mainly on the young generation, I will analyse the importance of capitalising these resources.</p> Claudia Apateanu ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Measurement and Evaluation Methods Used in Social Media Campaigns <p>In this paper, I have analysed the marketing channels mix used to sell an online course about sales techniques. The purpose is to see if advanced social media campaigns work better than simple social media campaigns with more budget. The two campaigns that have been analysed were released at the same time, for the exact same audience, but with different structures and budget. The primary channel used was Facebook, since, in Romania, it is the main social media network based on the number of users. Besides Facebook, there were secondary tools used, such as e-mail marketing tools (e.g. Active Campaign), helping to complete the final purpose of conversion - meaning the final sale. After analysing some specific parameters from both campaigns, the advanced one proved to bring the most conversions.</p> Antonia Zarnescu ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Social Media Image Promotion Strategies Used by Timișoara Universities <p>The desire to systematically study the way social media tools are used in university marketing in Western Romania is the starting point of this paper, given the fact that, throughout my study years, I was particularly interested in issues related to online promotion, especially for the economic and associative areas. As I have learned that the online environment tends to become a priority for promotional activities, my intention was, through a case study which included local public universities, to identify the extent to which universities use the online environment, the way the image of such an institution is being promoted, but also the way such institutions interact with the target audience by assessing the interaction with the students they want to recruit.</p> Foca Roxana Alis ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Analysis of the Commerce on Mobile Devices in Romania <p>In this article, I have discussed the current situation of both e-commerce and m-commerce, as well as some current information about them. I have also created a questionnaire that was applied to 165 respondents. I wanted to find out the way in which they access websites both on the computer and on the mobile phone, the differences that can be found in this respect, and the quality of the services when they make an order for a product or service.</p> Andrada Maria Igna ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 The Blog, a Company Promotion Tool <p>In the paper „Blog, a company promotion tool” we aim to study the blog as a form of corporate communication with a role in promoting the company`s image. By the emergence of Web Reality 2.0., companies have sought to diversify and improve their corporate communication, in order to deliver messages with a strong impact on their audience, to create interaction techniques, to evaluate performances through digital media but, most importantly, they have sought to build a community of consumers for both services and / or company products, as well as digital information consumers. In this paper, we are bringing into discussion, first of all, several comparisons between different types of company blogs, in order to observe the communication objectives, the type of content, the frequency of posts, the authors, the pages, the categories, the tags, the followers` opinions, the interaction with the followers. Secondly, we are highlighting a quantitative analysis by creating an online questionnaire addressed to managers/public relations representatives, HR departments, marketing, PR, management, leaders/directors of an organization, suggesting a personalized blog idea for service promotion and / or the company's products if the company does not already have a blog and closely analyzing the results, the changes occurred assuming that the company already has a blog. Therefore, I consider this to be a present-day topic, a paper highlighting the communication techniques used in the blogosphere, with the role of increasing the efficiency of company promotion and creating consumer communities.</p> Luminita Emanoil ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Neuro-linguistic Programming in Promoting the Cultural Object in the Digital Environment <p>This paper investigates the NLP elements which, combined with other elements in the sphere of the communication sciences, are useful in promoting the cultural object in the digital environment. We define the cultural<br>object as any event or cultural institution analyzed. The aim of this paper is to demonstrate that messages based on NLP elements transmitted in the online environment generate a large number of followers in the digital environment, but also a large number of participants in the real life. What is created inside the digital does not remain inside the digital, but it also works offline. In other words, digital can be considered a means whereby the content reaches the receiver, causing a certain behavior.&nbsp;</p> Madalina Albu ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 From Identity to Reputation in the Online Environment: A Comparative Analysis <p>Building an image is the key element of a company, contributing to its development by differentiating itself from others. Thus, the paper From Identity to Reputation in the Online Environment: A Comparative Analysis seeks to identify the constitutive elements of the image from the visual identity manuals of companies active in the oil and gas industry, elements which contribute to building the credibility of a company. In order to see how credibility is built through visual identity manuals, the analysis will look at common and distinctly constant elements, from the point of view of both written and visual messages.</p> Andreea Sicoe ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Discourse Strategies. Pathemisation through Digital Media. <p>Currently, young graduates face the wrong mentality of the employers according to which a large experience represents a criterion compulsory for employment in any field. We, the Y generation, have felt the negative effects of the preconceived ideas that the employers have in this respect. However, we, the Y generation, have also decided not to accept this situation, but we have chosen to fight back. Thus, this article focuses upon this topic, respectively upon the relation between the large volume of knowledge and the lack of experience regarding the employment of young graduates. Thus, we, the Master's Degree students at the Faculty of<br>Communication Sciences, the Communication, Public Relations and Digital Media specialization, have drawn up the ideas for an information campaign or maybe for a campaign focused upon changing the employer's attitude. The campaign is based on a video meant to generate awareness among the large employers regarding the advantages of young graduates, such as vast knowledge, energy and courage, and good<br>technology knowledge. The video is meant to show that young people are prepared to get employed and are willing to develop professionally as much as possible. For this campaign, we have used knowledge regarding the development of messages (studied in the classes "Principles and Strategies of Discourse" and "Written and Oral Communication"), and technical knowledge (studied within the "Digital media"<br>class)</p> Madalina Albu Luminita Emanoil ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 The Informative Dimension of Product Launch Press Releases <p>In the paper “The Informative Dimension of Product Launch Press Releases”, I aim at studying linguistic and extralinguistic features that support the informative role of press releases issued in relation to the launch of new products. The paper features a qualitative analysis of a corpus of 20 press releases from the automotive industry, taken from the international websites of a wide variety of car brands. It highlights features related to informative discourse, as well as features related to digital multimodal discourse. Thus, I consider this to be a present-day topic, a paperwork highlighting communication strategies used in product launch press releases, with the aim of improving the effectiveness of these marketing PR tools.</p> George-Cristian Samoila ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Ways to Make Organisational Communication More Efficient in Rural Areas <p>In this paper, in terms of recruitment for a company whose main activity is the production and raising of pigs, I propose several PR strategies, which are practical for disadvantaged areas. The mission of the company is to contribute to the long-term development of the Romanian agriculture and livestock, in accordance with the best practices of the European Union. The PR recommendations aim at expanding the employer brand by participating in events such as ‘Days of the X village’, with its own stand for the recruitment of candidates, as well as by sponsoring these types of events.</p> Codruta Manuela Bogdan ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1 Comparative Analysis Between different English Exams: CAMBRIDGE, IELTS, TOEFL <p>CAMBRIDGE, IELTS, or TOEFL Exams, are the most popular among the English-language certifications. Their equivalence is internationally recognised and they are also known as “linguistic passports”. Through this thesis, I would like to expand the researches in order to understand the practice and the classification of these three examinations as well as their relevance and their usefulness in our daily life. I will briefly present their history, a comparative analysis of them, and I will draw the conclusions on this subject debate.</p> Tatiana Luchian ##submission.copyrightStatement## 2017-11-13 2017-11-13 1 1