Abstract

In the paper “The Informative Dimension of Product Launch Press Releases”, I aim at studying linguistic and extralinguistic features that support the informative role of press releases issued in relation to the launch of new products. The paper features a qualitative analysis of a corpus of 20 press releases from the automotive industry, taken from the international websites of a wide variety of car brands. It highlights features related to informative discourse, as well as features related to digital multimodal discourse. Thus, I consider this to be a present-day topic, a paperwork highlighting communication strategies used in product launch press releases, with the aim of improving the effectiveness of these marketing PR tools.