Abstract

In this paper, in terms of recruitment for a company whose main activity is the production and raising of pigs, I propose several PR strategies, which are practical for disadvantaged areas. The mission of the company is to contribute to the long-term development of the Romanian agriculture and livestock, in accordance with the best practices of the European Union. The PR recommendations aim at expanding the employer brand by participating in events such as ‘Days of the X village’, with its own stand for the recruitment of candidates, as well as by sponsoring these types of events.