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Promoting Technical Higher Education Institutions on Social Media

Claudia Apateanu
Faculty of Communication Sciences 

 

Abstract

In this paper I am aiming at identifying the methods used by higher education institutions in order to create an online promotion campaign. Based on the various possibilities offered by the online environment but also on the impact that the Internet has mainly on the young generation, I will analyse the importance of capitalising these resources.

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  • 33-Article_Text-90-1-10-20171113.pdf
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Volume 1, Issue 1, 2016