Abstract

This paper investigates the NLP elements which, combined with other elements in the sphere of the communication sciences, are useful in promoting the cultural object in the digital environment. We define the cultural
object as any event or cultural institution analyzed. The aim of this paper is to demonstrate that messages based on NLP elements transmitted in the online environment generate a large number of followers in the digital environment, but also a large number of participants in the real life. What is created inside the digital does not remain inside the digital, but it also works offline. In other words, digital can be considered a means whereby the content reaches the receiver, causing a certain behavior.