Abstract

In the digital age, any prestigious institution must present itself to the public with a quality "window" that provides all the information useful to site visitors, and they are easy (simple and quick) to find. University publishers make no exception. They are meant to add prestige to parent institutions, the essence of their work being to capitalize on the fruit of academic research and to provide high quality content to community members. This paper presents the case study of an image analysis of a Timisoara-based university publisher. The focus of interest falls on the way in which academic publishers present themselves to the public through their digital window: their websites.