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Building a Personal Brand in Social Media Environments

30 October 2019
Published in Volume 2, Issue 1, 2017

Teodora Livia Boian

Abstract

The main objective of the paper is to identify social media channels which can generate a considerable number of online followers and draw attention to the concept of personal brand, through which a best-practice guide for possible future personal branding projects can be extrapolated.

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  • Mastercom_2_2017-24-34.pdf
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Volume 2, Issue 1, 2017