Abstract

 In this paper, “Promotion via Search Engine Optimization”, we aim to study Search Engine Optimization (SEO) as an effective promotion tool for every company. The goal of this research study is to increase the organic traffic of the articles posted on Hartl Crew website by applying a series of efficient SEO strategies. In order to succeed, I will use the experiment as a research method, analyzing the current status of the articles’ organic traffic, applying a series of Search Engine Optimization strategies, and finally, collecting the results.