In this paper, I have analyzed and compared the way institutions that provide after school programs use the Internet in order to persuade and to present themselves to the public. First of all, I will bring into discussion several comparisons between the way public institutions and private institutions that offer after school programs use the Internet in order to increase their visibility. Second of all, I will highlight a qualitative analysis by creating an online questionnaire addressed to the public educational institutions representatives. This tool aims to find out if and how the online visibility affects the existence of such programs. Finally, I will suggest ideas for service promotion if the institution does not already use the Internet for promoting after school programs. The analysis allows for a final conclusion to be drawn.