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The Analysis of the Manner of Communicating the Online Social Responsibility by Petrom, Rompetrol, and MOL

30 October 2019
Published in Volume 3, Issue 1, 2018

Alina Elena Nicolii

Abstract

This paper addresses the social responsibility actions of corporations in the virtual environment from the point of view of communication. I have analyzed the verbal, auditory, and visual messages in the online environment of three major oil companies. Through this analysis, I have been looking at the manner in which corporate social responsibility communication is achieved in the online environment and at the communication strategies that companies use to disseminate it in this environment.

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Volume 3, Issue 1, 2018