Abstract

In the paper “Promoting Dance Groups in the Online Environment” we aim to study how the online media attracts the target audience in the art of dancing. Due to technology that is in full development, the art of dancing has only benefits, because choreographers can promote dancing via the internet – in this case, the Facebook platform. Through technology, dance schools have sought to diversify and improve their communication, in order to deliver messages with a strong impact on their audience, to create interaction techniques, in order to show performances through digital media but, most importantly, they have sought to build their community of consumers with the same values and principles, with the art of dancing in the blood, and in this case, parents are the ones who can guide their children and can make the decision to follow the path of art towards harmonious mental and physical development for their children. In this paper, we will take a closer look at several differences between the Facebook pages of two dance groups in Timisoara, in order to observe the communication objectives, the type of content, the frequency of posts, the categories of messages, the followers` opinions, the tags, and in the end, the interaction with their followers. Secondly, we apply an individual interview, a qualitative analysis, by creating individual questionnaires addressed to choreographers like: DENISSE Ballet and Dance School - Fodor Andreea –> Denisa and Mini-Mini Reflex -> Hannelore Ulrich. Secondly, we apply a qualitative individual interview, an analysis carried out by creating a questionnaire addressed to choreographers like: DENISSE Ballet and Dance School -> Fodor Andreea Denisa and Mini-Mini Reflex -> Hannelore Ulrich, suggesting creating a personalized mobile app for DENISSE Ballet and Dance School and one for Mini-Mini Reflex, an application through which parents can send emergency messages (not necessarily using the mobile network, requiring only an internet connection), or which can send ads from parents or from choreographer, linking the application to the events or contests where the choreographer decides to participate, by default enrolling children in competitions by filling in the registration form, and also import or export media files. The biggest benefit of this application is that all media files remain internal, are organized and cannot be retrieved by others to steal content. Therefore, I think this to be a present-day topic, a document that points to the communication and promotion techniques used in the online media, with the role of increasing the efficiency of day-to-day communication and the visibility of dance schools, but also of attracting new customers.