Abstract

Social media represents a space of online communication, where a big
community of people share thoughts and experiences and communicate with texts,
photos or videos. Moreover, social media is the preferred way for sharing advertising
messages, allowing the development of influencers. There are people who have a
community developed around them and their platforms (blogs, Youtube accounts,
Facebook accounts, Instagram accounts) on which they have a strong impact.
Through their content, they demonstrate their knowledge in a certain field and
influence the attitude and the behaviour of their followers. Lately, the influencers
started to have a big audience on Instagram due to the content shared on the feed or
using the Insta stories. These stories last for 24 hours and allow users to share
moments and ideas during the day without having to keep them permanently. They
present a way of interacting online for personal branding and for products promotion,
by capturing the attention of the followers. This paper presents the relevance and the
fame of influencers and shows how they use the insta-stories for promoting.