Abstract

The new communication technologies implemented in the organizations has challenge the workplaces and had an impact on the organizational communication. However virtual and mediated communication is need it to increase the economy and at the same time to sustain a business on the market, during this Covid 19 pandemic situation. Therefore, there is a change in the employees’ organizational cultural behaviour as it needs an adaptation to the digital transformation to fulfil the need for real time communication that has not changed. The emergence of new digital concepts and applications offers employees new methods of communication, optimises ways for work processes but at the same time increases the demand for new skills and digital abilities. These new technologies change the way employee collaborate and communicate and at the same time facilitates the creation of digital revenue, standardizes organizations to integrate new services that can be managed more efficiently, securely and provides an easier way for individuals to collaborate to access the road to digital business transformation. The new communication technologies allow organizations to offer employees new ways of working on standardize platforms and efficient communication tools however these will depend on employee’s continuous skills development and motivation. The aim of this study is to identify some essential elements of the impact that digital transformation has on organizational communication. Every person in the organization could be efficient but for overall employee’s communication to be effective, the organization needs to adapt quickly to the new wave of accelerated digitalization change. The company needs to identify the sections that are adapting more slowly to the new system. In this paperwork, we are bringing into discussion several elements, in order to observe the impact of digitalization on the organizational culture, identifying preferences for the type of communication and the new technologies and the employees’ level of digital skills and abilities.