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The Role of Online Tools in Communication. Case Study: Negotiation in the Real Estate Business

Published in Volume 6, Issue 1, 2021

Rebecca Ioana CHINCEA

Abstract

With the emergence of the COVID-19 pandemic, all economic areas have been affected by measures taken both globally and by nations. As a result, the real estate business experienced a sudden shift from offline to online, adapting to new conditions in the context of the pandemic. This article analyzes the effect that the pandemic has had on real estate negotiations, but also how online tools could prove to be beneficial to this business field. Also, this study performs a comparative analysis of the negotiation methods employed by sellers and buyers both before and during the pandemic.

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  • 04_CHINCEA Rebecca.pdf
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