Abstract

The concept of Corporate Social Responsibility (CSR) first emerged in Romania in the 1990s, with the development of various non-governmental organizations. This paper deals with corporate social responsibility practices carried out by companies operating on the Romanian market. The aim of the study is to present various aspects related to the implementation of corporate social responsibility campaigns in Romania, including the reasons for implementing these campaigns, the frequent obstacles that companies face during the implementation period, how they communicate with stakeholders, and some issues related to their areas of interest as well as to the implementation of CSR campaigns during the Covid-19 pandemic. The study highlights the fact that a well-defined CSR strategy, which incorporates an effective communication strategy, leads to the success of the company in terms of visibility and reputation.