Abstract

The abbreviation CSR comes from the English term corporate social responsibility. This concept first appeared in the United States around the 80s, but it was introduced in Romania only around 2005. The first conference on this topic, entitled CSR'06, was organized in Romania in 2006, in Bucharest. This paper focuses on the beneficial actions performed locally by the companies Mondial, Autoliv, Hella and Honeywell, in the municipality of Lugoj, Timiș County, Romania. Each company has implemented various CSR campaigns, whose actions have generated positive opinions from both employees and citizens, which has contributed to maintaining company prestige and reputation. The four above-mentioned companies have always been in competition. This is also due to the fact that they operate in a small town, and each wants to attract as many employees as possible, and of course, important partners so as to become well known for their products and services regionally and nationally. The purpose of the case study is to highlight certain aspects of corporate social responsibility actions, but also to identify the beneficial impact these actions have had on the community.