Abstract

People’s interest in social networks has been increasing steadily in recent years, influencing people of all ages. In the era of technology, everyone is connected to these platforms, whether they are used for personal or professional needs. Instagram is one of the most popular social media platforms for people who want to market and promote their enterprises in this social environment. As a result, the platform on which I focused in my research is self-evident. Since 2016, when business accounts were launched, Instagram has provided the possibility of creating extremely effective online promotions, using modern and easy-to-use tools and technologies, in order to help a brand to become known to as many people as possible, to acquire and keep customers, as well as to increase sales. The purpose of this article is to highlight the importance and usefulness of the Instagram platform itself, as well as of all the tools that are available for users and that help them in identifying and achieving the biggest and finest advantages that can be obtained from a well-developed marketing strategy. In particular, the goal of this article is to highlight how crucial and easy it is to promote a business through Instagram.